Research & Strategy

An effective digital marketing strategy will help you take the right decisions to make a company successful.

Our robust strategy process model provides a framework that gives a logical sequence to follow to ensure the inclusion of all key activities of strategy development and implementation.

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<ix-explosion>How to do it<ix-explosion>

<p-underscore>RIGHT<p-underscore>

SEARCH ENGINE MARKETING or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.

Search engine marketing is the practice of marketing a business using paid advertisements that appear on SEARCH ENGINE RESULTS PAGES (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.

These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as PRODUCT LISTING ADS (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews.

<ix-explosion>Enhance Your Brand<ix-explosion>

<p-underscore>WITH MetaWeb<p-underscore>


Our proven track record, along with our transparent and flexible approach, means our Sydney based team can deliver all your requirements including the creation of a digital marketing strategy, website analysis and improvements, competitor research, content creation and everything in between.

We can also work with your in-house team, providing only the services you need, allowing them to benefit from our experience and develop their SEO and SEM skills. We can even train them as part of the project meaning once your site's been improved and an SEO strategy has been created you can take the ongoing delivery in-house.

DIFFERENCE BETWEEN SEO AND SEM?

BENEFITS OF SEM

PAID SEARCH ENGINE MARKETING

SEM STRATEGY

DO GOOGLE ADS HELP SEO?

ATTRACT CUSTOMERS TO WEBSITE