Search Engine Marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace.
With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.
Search Engine Marketing (SEM) is an easy way for a business to direct traffic to a company's website or landing pages to generate leads. It opens up the avenue to optimise lead generation funnels. The traffic can be monitored and the interactions with the web pages can be analysed. This provides useful data when considering how to make each page more effective at converting visitors.
We work with Google to create fully customised Pay-Per-Click Ad campaigns that work. Using their software, we can target ads specifically to demographics that we know have an interest in your product or service and then send them to a landing page that is optimised to generate the highest quality leads.
Over time as this funnel is refined, we expect the cost per lead to gradually decrease. Making this a sustainable way to generate fresh leads for your team.
Over half of the world population (58.4%) uses social media. For E-Commerce websites, it accounts for the majority of the traffic they receive. Advertising on social media, or at least just building your image on social media goes a long way. It is a guaranteed way to reach a wide audience quickly and without question can drive sales.
Effective digital marketing is all about being useful to your audience and providing real value. Developing your social media presence gives you a platform to frequently interact with your audience, allowing you to better understand their needs and wants as well as promote your services.
Marketing to an audience that already has an interest in your industry eliminates the need for high ad budgets. After all, it is easy to sell to those who already see the value in what you do. This saves you both time and money, running both small and highly effective campaigns.
Lead Magnet Creation
Google Analytics Setup / Integration
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