OUR STRATEGY
01
Identify
Your Goals
Most businesses have a social media presence, but many haven’t defined their key goals. Setting concrete targets is essential to measuring your progress. While different businesses will have different needs, there are three common social media goals that apply to most businesses.
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Increase brand awareness: Focus your efforts on producing meaningful content that connects with your customers emotionally.-
Sell your services or products: Post pictures of your products and advertise sales or promotions on social media.
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Drive traffic to your website: Give users a reason to engage with the brand and visit your shop or website. Remember to show readers what they will get out of clicking your link.
02
TRACK THE RIGHT METRICS
Once you have established your goals, platforms, schedule, and begun posting, you’ll want to keep track of your progress. This can be done through the analytics systems of social media platforms. If your goal is to get visitors to your website, pay close attention to the number of clicks your posts get as well as referral traffic.
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Clicks
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Reach and impressions
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Engagement
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Number of posts
03
Identify Key Success Metrics
How will you determine if your social media marketing efforts are successful? I am not just talking about gaining more followers, I am talking about making money. Afterall, it is hard to rationalize spending time and money on something that isn’t improving the bottom line. A few metrics to consider measuring are:
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Conversion Rate
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Time Spent on Website
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Brand Mentions
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Total Shares
04
CONTENT
STRATEGY
A sound social media marketing strategy is the backbone of your social media presence. Without a strategy, you’re wasting time, unlikely to achieve your goals, and will most likely struggle to reach your target audience. In the most basic terms, a content strategy helps you achieve your business goals by enabling you to:
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Create valuable content
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Drive engagement
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Increase conversions
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